The Golden Triangle of Design

The Golden Triangle of Design

You can only ever pick two of your three options as a client, so picking wisely is an important decision.

When you decide you want something fast and you want it for the price you have budgeted, the sacrifice the quality that the designer is able to deliver. When you need it to be quality and on budget, then the designer is forced to take their time on it and work on it when he is able. When you want it quality and when you need it, you financially pay for the sacrifices the designer has to make in getting it finished.

All of these boil down to the fact that time is the commodity that designers deal in. You are buying a scarce and limited supply item. When I work 8 hours on your project, I can’t work 8 hours on my other project during those same 8 hours. Once I use them to make your project a reality, they are gone forever. Remember that the next time you deal with a designer and you’ll have a much more enjoyable interaction.

Written on July 21, 2010 at roughly 2:38 pm. And by roughly I mean at that exact time.

7 Comments

Kirsten Wright July 22, 2010 at roughly 12:43 pm

I love this! It is so true - and every single person needs to know and read this. I can’t tell you how many times I have been met with dumb stares when trying to explain they can have it fast and good, cheap and fast, but not all three!

Aaron July 22, 2010 at roughly 5:32 pm

I plan on elaborating some more in the future, but it’s a good visual to walk through.

Shawn September 8, 2010 at roughly 9:29 pm

I heard that NASA invented this rule. Or at least coined the “better, faster, cheaper: pick two” phrasing.

Aaron September 9, 2010 at roughly 6:29 am

I wasn’t aware of the NASA connection, but it doesn’t surprise me that something this smart and succinct came out of there.

rajesh satyarthi January 8, 2011 at roughly 11:43 pm

if only clients could understand this.

robert December 14, 2011 at roughly 3:41 pm

Sorry, that is crazy!!! You are stuck in a paradigm. Don’t be left behind. You can have all three. The manufacturing industry held this same thought 40 years again. Companies that don’t deliver all three are out of or slowly going out of buisness. Don’t be the “Swiss”!!

Aaron January 31, 2012 at roughly 11:58 am

No you can’t. You’re stuck in a fantasy land.

Go ahead and comment. I won't make fun of you too much.