Instagram & Facebook
So, your favorite photo app was just bought for a seemingly exorbitant amount of money and you are probably really mad, disappointed, unsure, or ambivalent.
I’m not going to write 10,000 words explaining the entire thing, because in all honesty, I don’t think it’s that hard of a thing to understand. I will, however, give you a few quotes and links that will help clear things up.
Basically it comes down to a few key points:
- Instagram as a community
- Disruption of Facebook’s revenue from photo sharing
- Instagram being purchased by someone else
- Acquisition of a product made for the sake of being good
Facebook makes money off of advertising, and most of their advertising money comes from people viewing photos that their friends upload. It’s a logical business and financial decision to buy Instagram to keep the world of photo-sharing in the realm and domain of Facebook, and, to keep someone else from gaining a large stake in the photo-sharing playground (read Microsoft or Google). Anywhere that a rapid, healthy community of sharing exists is a target for Facebook. They also gains a shot of Vitamin C with the purchase of Instagram, helping to shake off the idea that it’s a cold, sick giant with a shallow soul and no prospects.
NY Mag’s Facebook and Instagram: When Your Favorite App Sells Out: “And so Facebook bought the thing that is hardest to fake. It bought sincerity.”